Sex Education Example

Essays on Sex Education Term Paper Sex education affiliation Sex education Sex education has become paramount in the modern society. s prefer sexeducation during the early stages of young adults. According to Moskowitz (2001), sex education during early stages prepares a young adult early enough to make wise decisions in matters of sex. Just as any counseling session, sex education strategies and motivational talks differ depending on the audience one is addressing. Gender differences, cultural differences and age differences create the need in change in strategy. In this case, there are two separate groups. The groups are Middle Eastern young adults and Latino young adults. The two groups have the same gender which is male but they have completely different cultural and religious backgrounds. These two factors will be the center of consideration when counseling the two groups. Due to their religious acquaintances, Middle Eastern adolescents may find it disturbing to discuss sex matters or have sex education. When app roaching this group one should be cautious of this and consider being less indulging on issues of sexuality. One should also consider referring to their Holy Book in regards to sexuality. When addressing the Latino adolescents the scenario changes. According to Moskowitz (2001), sex education is taken serious and offensive in the Latin America community. Additionally, the populations’ young adults are exposed to sexuality at a very early age compared to the Middle Eastern group. For this reason, one should be very indulging and more serious on the issues of sex education without the fear of being offensive. Generally, Latino adolescents provide the best audience since they have so much information and sensitivity on the issues on sexuality. However, for a counselor Middle Eastern adolescents also have the need to have sex education and one should be sensitive to their religious and cultural acquaintances when addressing the issue. ReferencesMoskowitz, G. (2001). Cognitive so cial psychology: the Princeton Symposium on the Legacy and Future of Social Cognition. London: Routledge.

Swot Red Bull Free Essays

STRENGTH – Leadership position The company â€Å"Red Bull† is considered like the â€Å"leader† of the energy drinks market in the world with 70% of market share in 2012. – Marketing strategy * A lot of sports events, promotions and campaigns (like street marketing) * Sponsorship (F1 Red Bull Team, Felix Baumgartner, Shaun White†¦) * Original communication strategy and efficient (http://www. redbull. We will write a custom essay sample on Swot Red Bull or any similar topic only for you Order Now fr/cs/Satellite/fr_FR/Video/Le-nouveau-clip-du-Monde-de-Red-Bull-au-cinema-021243076490242) -Innovation * Innovating recipe of energy drink containing â€Å"Taurine† – Loyal customers * The creation of an universe encouraged customer loyalty Strong Brand identity and trendy brand – Strong financial position * Turnover of 3,27 Billion of Euros. – Single product Weaknesses – Average price – Lack of product innovation Nowadays, there are a lot of competitors in the market owned by famous brands like Coca-Cola (Burn) or Pepsi (Dark Dog) – Lack of patent on Red Bull’s recipe means anyone can copy it – High logistics costs – Profits linked to exchange rates – High sunk cost (marketing, Advertising) Opportunities – Red bull has opportunities to expanding the target markets as well as product lines extension * Extension of product line can help to retain market share Increase market share with increased oppo rtunities in emerging markets through being trendy * Sunk cost can provide future growth in emerging markets due to a trendy image – Consumer recognition through sponsorship of sports events so can expand product with a loyal customer base * Overcome higher prices than competitors with product expansion and diversification – New ventures like partnership with Facebook – Product and services expansion – International manufacturing opportunities * Manufacturing Internationally can decrease exchange rate risks Keep substantial market share with international operations * High logistics costs can be decreased with decentralized production in emerging markets Threats – Competition * Major competitors such as Coca Cola (burn) and Pepsi (dark dog) are continually seeking to regain market share of Red Bull – Negative publicity * Various media reported that Red Bull is harmful for one’s health * The caffeine levels in Red Bull can be dangerous if consumed by children/teenagers * Red Bull has gone to the extremes of seeking scientific proof that its product is safe for consumption (cost of scientific research) Inability to move forward with the product * The product could be in danger of becoming stale by shunning conventional advertising methods * Large investment in extreme sport events the question is what will be their next step to keep on being innovating and attracting – Ability to gain new customers and retain current customer loyalty * Red Bull’s target market currently aimed at youngsters: so this generation will continue to drink ‘energy drink? * the next upcoming generation accept this product ? How to cite Swot Red Bull, Essay examples

Inherit the Wind Character Overviews and Quotes free essay sample

A twenty-four-year-old science teacher and the defendant in the trial. A soft-spoken and humble man, Cates has been arrested for teaching his students the theory of evolution from biology textbook. His outlook on human knowledge is skeptical, and he wonders about the nature of the universe.   As his jailer, Mr. Meeker, points out, Bertram Cates is not a criminal type. A quiet, unassuming twenty-four-year-old, Cates is innocent, naive, and wondrous about the world—and he suffers emotionally as a result of the townspeople’s treatment of him. He struggles to stand up as an individual even as the crowd opposes his views and actions. Although he remains idealistic throughout Inherit the Wind, he often needs Drummond’s encouragement to persevere with his cause. Cates doubts himself at times, especially when Rachel pleads him to admit his guilt and beg forgiveness. In several instances in the play, Cates displays the humanity of an open, forgiving mind, as do the other evolutionists and progressives. Ironically, forgiveness comes more readily to Cates than to his staunchly Christian neighbors—foremost among them Reverend Brown, whose fire-and-brimstone sermons led Cates to abandon the church. Although Rachel unwittingly and unwillingly betrays Cates by testifying against him at Brady’s behest, he sympathizes with her pain as she becomes distraught during her time on the witness stand. In fact, Cates urges the court to dismiss Rachel from the stand, which denies her the chance to defend Cates when questioned by Drummond. In the end, when Cates leaves town with Rachel, we see that his trial has opened Rachel’s mind as well. Matthew Harrison Brady A national political figure and a three-time loser in presidential campaigns who arrives in Hillsboro to lead the prosecution in Cates’s trial. A Christian fundamentalist and Nebraska native, Brady defends the literal truth of the Bible against what he labels Cates’s big-city agnosticism. Drummond, however, exposes the obvious contradictions of this viewpoint, much to Brady’s embarrassment. At the beginning of Inherit the Wind, Brady arrives pompously, confident that the trial is as good as won. Scornful of the threat that Drummond might present to him as the opposing attorney, Brady exhibits hubris, or excessive pride, in failing to consider the prospect of his own humiliation. Playing on his home turf in rural Christian Tennessee, Brady basks in the glow of his simple-minded supporters’ praise. When Drummond undermines Brady’s authority, Brady breaks down, for he lacks the inner strength to reconsider his own beliefs and adjust to an unexpected challenge. We learn that Brady ran for president in three consecutive elections but never succeeded. This failure plagues him throughout his life and manifests itself during the trial. When Brady falls ill following his floundering responses to Drummond’s line of questioning, he deliriously spews forth the speech he had prepared for a possible presidential victory. Brady is a caricature of the real-life prosecutor William Jennings Bryan. Like Brady, Bryan lost three presidential elections and died shortly after the Scopes Monkey Trial. In Inherit the Wind, as in the national media in 1925, Brady’s / Bryan’s death symbolized the humiliation he suffered in the trial and the end of an obsolete brand of politics. Bryan was Democrat, but in the decades after his death, his party took on a more progressive, liberal stance. Not that conservative elements disappeared from American politics—they now exist as tenets of the Republican party. Although his politics and values are rigidly fundamentalist, Brady remains a complex character. Although he subscribes to a rather traditional brand of Christianity, he embraces more of the Bible than the Hillsboro preacher Reverend Brown does. When Brown harshly calls for eternal hellfire as punishment for Cates and all those who side with him—including even his own daughter—Brady interrupts Brown and reminds the crowd of the Christian doctrine of forgiveness. Brown’s version of Christianity, with its frequent casting out of sinners, is grounded in the harsher books of the Old Testament. Brady’s, on the other hand, recognizes the more compassionate elements of Jesus’ message and the possibilities that this compassion creates for mankind. Henry Drummond A famous lawyer from Chicago whom the Baltimore Herald sends to defend Cates. Drummond, a believer in human progress, argues for freedom of thought. The infamous criminal-defense attorney Henry Drummond arrives in Hillsboro vilified as an atheist but leaves, after losing the trial, as a hero. To the audience—and to many of the townspeople—Drummond makes a convincing case for the right of a human being to think. He accomplishes this feat by exposing the contradictions underlying his witnesses’ inherited religious beliefs. During the case, Drummond demonstrates that people know less than what they believe themselves to know. His greatest triumph in the name of free thought is getting Howard Blair to admit that he has not made up his mind about evolutionary theory. When we hear this admission, Drummond’s point becomes clear: freedom of thought becomes the freedom to be wrong or to change our minds. The world, viewed in this light, is full of possibilities. Although Drummond typically exposes the shortcomings of his subjects’ beliefs in gentle fashion, his cross-examination of Matthew Harrison Brady causes humiliation and hysteria. Brady self-destructs when his convictions about the literal truth of the Bible wither under the light of Drummond’s skepticism. Until that point, Drummond deploys his wry wit—his purple suspenders from Nebraska, his cracks about the unfairness of Brady’s title and the judge’s announcement of a Bible meeting but no evolutionist meeting—to no one’s harm, while ironically exposing the injustice that his defendant faces. While Drummond’s attack of Brady is not mean-spirited, it is devastating. At the same time, the power of Drummond’s attack stems not so much from Drummond’s wit as from the weight of Brady’s egotism, stubbornness, and arrogance as they collapse in his ranting testimony. Unlike Brady, Drummond does not conceive of truth as a set of fixed rules that can be read from a book and imposed on society. His wonder about the world, which he shares and encourages in Cates, allows him to â€Å"look behind the paint,† to interpret events for more than their obvious meanings. Drummond’s thorough examination of his witnesses’ beliefs exposes complexities and contradictions in the same way that Cates’s microscopes reveal to his students complexities of life and matter not visible to the naked eye. E. K. Hornbeck A cynical, wisecracking journalist and critic who speaks in colorful phrases. Hornbeck travels to Hillsboro to cover the trial for the Baltimore Herald. He despises Brady’s religious fundamentalism and the townspeople’s simple-minded acceptance of Brady’s views. In his column, Hornbeck portrays Cates as a hero. Rev. Jeremiah Brown The figure of religious authority in Hillsboro. Reverend Brown preaches a creed based on the fear of God and the punishment of sinners. Rachel Brown The daughter of Reverend Brown. Twenty-two-year-old Rachel teaches the second grade at the school where Cates also taught. Rachel is close friend of Cates, and their relationship has a romantic element. Rachel fears her father’s disapproval and becomes upset when Brady calls on her to testify about her personal conversations with Cates. IN DEPTH: Rachel’s romance with Cates runs parallel to her own personal development and highlights the primary conflict in the play—fundamentalism versus freedom of thought. Rachel’s budding emotions pull her away from her father, Reverend Brown, the religious leader of Hillsboro. As Rachel tells more of her story, her father and the form of Christianity practiced in Hillsboro appear more and more cruel and heartless. Rachel relates that her father always frightened her, even from a young age. He publicly confirms her fears at a town prayer meeting, when he damns her soul for supporting Cates. As Rachel’s romantic interest, Cates, who teaches evolution to his students and brings an open mind to matters of science and religion, stands in bold opposition to Rachel’s father and his views. Perhaps most important, Cates refrains from imposing his own views on others and is willing to engage in constant questioning of ideas. Throughout Inherit the Wind, these two characters—Cates and Reverend Brown—test Rachel’s loyalties. At the conclusion of the trial, Rachel separates from her father and departs with Cates—a choice that enables her personal liberation. The Judge The judge presiding over Cates’s trial. The judge conducts the trial impartially, although his personal views about the Bible’s legitimacy are in line with those of the rest of the townspeople of Hillsboro. At the mayor’s prompting, the judge gives Cates a lenient sentence after the jury’s guilty verdict. Meeker The bailiff at the Hillsboro courthouse. Meeker lets Cates in and out of his jail cell and jokes that Cates is a threat to the community. Mrs. Brady Matthew Harrison Brady’s wife. Mrs. Brady monitors her husband and nags him not to overeat. Brady calls her â€Å"Mother. † Melinda Loomis A twelve-year-old girl. Melinda believes in the Bible and fears the idea of evolution. Howard Blair A student in Cates’s science class. Howard grasps the idea of evolution in only a rudimentary way, as we see when he asks a worm in the play’s opening scene what it wants to be when it grows up. At the trial, Howard gives testimony that is used against Cates. Mrs. Krebs An outspoken Hillsboro woman. On behalf of the Hillsboro Ladies’ Aid, Mrs. Krebs serves lunch to Brady on his arrival in town. Tommy Stebbins An eleven-year-old boy who drowned while swimming in a river. Cates befriended Stebbins, who had a curious nature and enjoyed looking through Cates’s microscope. According to Reverend Brown, Stebbins was damned when he died because he was never baptized. Brown’s harsh condemnation of Stebbins disgusted Cates, who stopped attending church. Mr. Bannister A member of the jury. Bannister has read neither Darwin nor the Bible because he is illiterate. Elijah A mountain man. The illiterate Elijah sells Bibles to the townspeople and preaches his beliefs to the crowd. Mayor The mayor of Hillsboro. The mayor supports Brady and welcomes him to town by naming him an honorary colonel in the state militia. Under pressure from the state capitol, he instructs the judge to pass a lenient sentence at the trial’s conclusion. Tom Davenport The local district attorney. Davenport assists Brady during the trial. He attempts to stop Drummond’s humiliation of Brady at the end of the trial, but by the time he objects, Brady has already made a fool of himself. Harry Y. Esterbrook A radio host from WGN in Chicago. Esterbrook broadcasts the announcement of the verdict and Cates’s sentencing and cuts off Brady in the middle of his victory speech. Jesse H. Dunlap A farmer and cabinetmaker. Dunlap stands as a potential juror, but Drummond dismisses him because of his enthusiastic support of Brady. Sillers An employee at the local feed store and a member of the jury. Drummond accepts Sillers as a juror after Sillers tells him that he focuses on making a living while his wife takes care of religious matters for both of them.

The tragedy, Romeo and Juliet Essay Example

The tragedy, Romeo and Juliet Paper The tragedy, Romeo and Juliet was written in the year of 1593. The play includes a number of universal themes such as love, hate, death and loyalty so as to capture the imagination of a range of audiences. In this essay I am going to start by including a very brief history of the Globe Theatre. Then I am not only going to go through the play act by act to highlight the main examples of dramatic irony in each act. But also I am going to say how it affected the audience at all times. Finally, I am going to end with a conclusion, which sums up the main points that will be included in the essay. The Globe Theatre was built in 1598-99 by the Chamberlains Company, it stood on the Southern shore of the Thames River in London. At this time Shakespeare was a member of the Chamberlains Company. The first recorded performance was of Julius Caesar in September 1599. Many of Shakespeares plays were written for and performed at the Globe, which burnt down in 1613. It was rebuilt in 1614, only to be destroyed by Oliver Cromwells Puritan troops thirty years later. But if you want to get an idea of what the original Globe Theatre was like, the best thing to do is to visit the new Globe Theatre which was opened in 1997 about two hundred yards from the original site. It has lime plastered walls and a thatched roof, imitating the original in every possible detail. Shakespeare himself was an actor as well as playwright and probably tailored a few of his roles to suit his own stage skills. It was however neither his writing, nor acting skills that were the direct source of his income, for actors and playwrights were both poorly paid positions to hold. Instead it was because he was a good businessman and held a share in the company itself. Although without his writing skills they would not have done nearly so well. We will write a custom essay sample on The tragedy, Romeo and Juliet specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The tragedy, Romeo and Juliet specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The tragedy, Romeo and Juliet specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The Elizabethan audiences commonly talked throughout the performances, despite pleas from playwrights for silence. If a gallant was sitting on-stage talking it would be very difficult for the audience to hear what was being said by the actors. And that was defiantly the reason why Shakespeare tends to repeat important information throughout his plays. In contrast modern audiences are required to keep silent during the performance. Modern audiences mainly clap at the interval and conclusion. In opposition, the Elizabethan audience might well applaud, but they booed and hissed as well if they felt like it and hurled things at the actors when they disapproved of them. At the same time Food and drink were served as yet another distraction. One of the things actors complained most about was the cracking of nuts, which caused quite a lot of noise and disturbance. Absolutely not like modern audiences as they not eat or drink during performances. Most of the modern audiences keep their attention on what is happening on the stage. Of course, all members of all modern audiences dont necessarily fulfill all the conditions mentioned above, but most people do, most of the time. The Elizabethan audiences however were obviously not always attending to what was happening on-stage. Because conversations were going on and food and drink were being consumed. The power of an actor would be shown by his ability to command the attention of the audience. Acting at the Globe was radically different from viewing modern Shakespeare on screen. The plays were staged in the afternoons, using the light of day, and the audience surrounded the stage on all sides. No scenery was used, except for occasional emblematic devices like a throne or a bed. It was almost impossible not to see the other half of the audience standing behind the players. The actors (all males) would not have worn costumes as such, instead they tended to wear clothing cast off by the aristocracy and sold on by their servants. There also would have been little in the way of props. The female roles were acted by young boys before their voices broke, as women were forbidden by law to act on a public stage. The theatre was divided up into several distinct sections, and the types of people to be found in each part would have been quite different. The Globe catered to everyone; common people, merchants, professionals, soldiers, and even the aristocracy. Shakespeare in his turn had to do the same, creating plays that would appeal to every strata of society. It also has been estimated that about 20 to 25 per cent of the population attended the playhouses, which is a far higher percentage than today. The cheapest portion of the theatre was the yard that lies alongside the stage on three sides. It would have cost 1 penny for a place in the yard, and as such was affordable to almost everyone. The people who paid for such a place would tend to be the poorest playgoers, such as the citys common labourers. They were known as Groundlings-they earned that name because of the fact that they had to watch from the ground-and 1000 of them could be squeezed into the Globes yard. They could usually expect to share that space with members of various professions such as thieves and prostitutes. The three galleries between them held another 2000 audiences. Unlike the yard, they, like the stage were covered against the elements. They also had the added luxury of seating. For these benefits you would have had to pay 2 pennies, and could hire a cushion for a third. Although all three galleries cost the same to sit in, the middle gallery was considered the highest status. The lower gallery was still uncomfortably close to the yard The most expensive seats in the house were those known as the Lords Rooms. They were located immediately above and behind the stage in the area also used by the musicians. Although such a location may not seem ideal to the modern day theatergoer, these seats had a number of key advantages to the rich of the day. Firstly, they were well removed from the messes -noises and the smell- in the rest of the theatre. Second, they were themselves on display, so they could show off the latest fashions, and even the fact that they were rich enough to sit there. Third, although they could not see the play very well, they could hear it. This last point is actually extremely significant, since it was to hear plays that Elizabethans went to the theatre; there are many references of people going to hear a play rather than going to see one in the literature of the time. It is from this concept that the modern word audience is derived. Places in the Lords Rooms would have cost 6 pennies each. There is no such thing as a late comer in Shakespeares time. The audience may arrive at any time and will always be allowed to assume their places. If people wish to see only one act, or maybe they have a meeting they cant get out of that overruns, then there is no difficulty about them turning up whenever they are ready, and indeed leaving at any time they so choose. Moving on to dramatic irony in the play Romeo and Juliet firstly, I am going to give a definition of dramatic irony. Dramatic irony occurs in fiction or drama where the reader knows more about the true state of affairs than the characters do. Romeo and Juliet have lots of examples of dramatic irony. The biggest example is in the prologue. A prologue is a kind of blurb that can give you a vague idea on what the play is about and what is about to happen. It could decide if the play was to be a success or a failure. A sonnet was the form in which Shakespeare wrote his prologue, a short, fourteen-line poem that was made up of quatrains. The prologue of Romeo and Juliet gives us an idea of what the story is about. We are given nearly all of the key points about the play. We know, from what is said in the prologue, even before the play begins that the two lovers will die. They are immediately set across to the audience as star-crossed lovers. This seems to suggest that the lovers will be ill fated. This dramatic irony will immediately draw the audience into the story by setting up expectations of what will happen to the lovers in the play. Consequently, the audience will be aware of any reference in the language used, to love and death, as they know these are important themes in the play. In act -1- (scenes 1-4) the audience are drawn more into the story. As they know that Rosaline is not the one that Romeo is going to be infatuated with. They know this from the prologue, as Romeo is supposed to fall in love with someone who loves him back. They also use their common sense, as the plays title is Romeo and Juliet; therefore, the other half of the story is going to be about Juliet. This piece of dramatic irony would make the audience more aware to any suggestions to the name Juliet. It will also give them a sense of expectation. Act 1 scene 4 (lines 106-11) creates tension for the audience. As it mentions death for the first time in the play after the prologue. In this piece of dramatic irony Romeo looks uneasily into the future and has premonition of death. His tone is ominous, filled with foreboding. He uses legal language prophesying that his premature (untimely) death will result from what he begins tonight (date) by going to the Capulets feast. His life will be the penalty (forfeit) he must pay when the time is up (expire the term). As a result, the audience will be setting up expectations. The audiences know that Romeos end is going to be death; they also know that going to the Capulets party means meeting their daughter and falling in love with her. Hence, the audience will consider this as the lovers first step towards death. And so it will amplify their sense of expectation. Shakespeare used puns in act-1- scene 4 not only to enhance the effect of dramatic irony for the audience, but also as an entertaining device. Elizabethans were amused and fascinated by language, especially puns. However, nowadays theatergoers are more interested in stage decors and direction, as well as actors and costumes more than language used in script. In act 1 scene -5- audience will take their first look at Juliet. Accordingly, they will assume each and every act of her as a step towards her fatal doom. Accordingly, suspense is created as audiences are setting up expectations. They know that the end of the lovers is going to be death, so they will be more affected by any suggestion to death in the language used. Also in the scene dramatic irony used draws the audience into the story. As the two lovers Romeo and Juliet meet for the first time in the Capulets party. The audience also know that Romeo and Juliets love was destined for destruction .so the viewers will be aware of any death indications in the play, as its a major theme in the play. Act 1 Scene 5 (line134) is the first time Juliet speaks in such a somber mood, imagining her death as her bridegroom. The metaphor is used to portray a strong sense of dramatic irony as the information spectators gained mainly from the prologue tells them of the death of the two lovers- A pair of star-crossd lovers take their life;. The audiences are already aware that both lovers have met and are from different families, and then they realize that they are the pair. Therefore, they are aware that they will take their lives. In this play Shakespeare used images of death which symbolize sorrow. One example of such imagery involves the time when Romeo leaves the Capulet party and leaves Juliet behind (act 2-scene 1). He uses images of a lifeless body and death to show the sorrow he feels when he is not with his beloved Juliet. He shows that he cannot live without her when he says, Can I go forward when my heart is here? Turn back, dull earth, and find thy center out. In this way, death represents his inner sorrow. This piece of dramatic irony would draw the audience into the story by setting up expectations of what will happen. As they know that the lovers end is death. In the same scene a basic dramatic irony occurs when the audiences know that Romeo is cheerless because he is away from his love Juliet. However, Bonvolio and Mercutio are teasing Romeo because they think that his misery is because of his unrequited love for Rosaline. As a result, the audiences would be setting up expectations of what will happen. The dramatic irony in act 2 scene 2 is based around the fact of Juliet being unwary of Romeos presence in the Capulet house, as she declares her love for Romeo (lines 33- 36). The use of dramatic irony here is able to build up suspense for the audience, as well as they will be setting up anticipation as they are waiting for something to happen. Act 2 scene 3 (lines 91 and 92) includes a very important case of dramatic irony. In these two lines Friar Lawrence reveals that Romeo and Juliets covenant marriage will eventually lead to virtue amongst both families. This is a source of dramatic irony as the audiences know from the prologue that death will arise, whereas Romeo has no idea. This will result apprehension to be created as the viewers will be waiting for something to happen. In scene 5 of act 2 Juliet is very abrupt and inquisitive towards the Nurse. In spite of Juliets anxiety the Nurse still remains webbed within her own issues as she stresses her aches and pains. Dramatic irony present in this scene is portrayed from the action s of the Nurse as she continually seems to deviate from Juliets ceaseless demands concerning the response from her beloved Romeo. The way the Nurses behaviour is presented in this scene foreshadows her knowledge concerning Juliets questions. This scene revolves around Juliet and her constant worry expressed in her language. The effect to the audience is a comical moment as the Nurse deliberately keeps Juliet in suspense. In act 2 scene 6 (lines 1 and 2) Friar Lawrence says that he wants the heavens to smile upon this holy act so that they are not punished with sadness later. This indicates that something bad is going to happen in the play that only audiences know about. In lines (9-15) Friar Lawrence made a suggestion that Romeo and Juliets love is going to end tragically. He used an image of joyous love as fire and gunpowder which destroy (consume) at the very moment (triumph) of meeting (kiss). This example of dramatic irony will affect the addressees prospects of what is going to happen later on in the play. Therefore, the addressees will be affected by any reference to death as they know this is an important subject in the play. Act -3- scene 1 is pivotal in the play as it sees bloodshed of two major characters which leads to the parting of the two star crossed lovers. The first example of dramatic irony in this scene takes place when Romeo tries to tell Tybalt how much he loves him but Tybalt cant understand, not knowing that Romeo and his cousin Juliet were bride and groom. However, viewers acknowledge the reason for why Romeo wants to create peace rather than violence, as he does not want to create any hazards with the Capulet family. Hence, the audiences will be more attentive; they also set up anticipation as they are waiting for something to occur. The second and the most important piece of dramatic irony in this scene is when Mercutio is stabbed. Dramatic irony is created by the repetition of the statement A plague o both your houses! by the wounded Mercutio. He curses both households, unaware that the victim of his curse will be his dear companion and his lady Juliet. This will create a moment of sympathy between the audiences, as they know that Romeo and Juliet are suffering only because it occurred to happen that they were destined by the stars to bad fortune. The audiences would be also waiting for Romeo to do something to Tybalt, to take revenge for instance. So suspense is building up for them. In lines 110 and 111 Romeo fears that the evil outcomes (black fate) of todays violence lie in the future (Moe (more) days). Personally I think this is the point in the play where the tragedy really begins. I think so because after this point a lot of dreadful events start to occur. These few lines are the height of dramatic irony as Romeo is for-telling his own future. This case of dramatic irony creates tension for the audiences; they would also be setting up prospect as they are waiting for something to happen. Moreover, Shakespeare has heightened the effect of dramatic irony by making the two lines rhyme at the end. Following this, there are numerous references to death in this scene. Another example of dramatic irony is when Romeo threatens Tybalt that either he or Tybalt would have to die (line 120). Above all, the audiences already acknowledge that Romeo is going to die. On the other hand, Romeo is unaware that he is speaking of his own death. Furthermore, in line 140 Lady Capulet confirms shed blood of Montague. She is focusing the matter on none other than Romeo. The repetition of the word blood also enhances the effect of death as well as dramatic irony. This is an example of dramatic irony as the audiences know that Lady Capulets daughter Juliet is married to Romeo which she is clueless about. Finally, when the Prince announces his final decision over the whole matter, he also threatens to kill Romeo. The concluding account from the prince includes rhyming phrases as this is the solution made for the whole massacre, therefore it is important. This scene ( scene 1) is very important for the viewers as they will recognize that they are approaching the end of the play. As almost all the prophesies in the prologue has occurred and they are only waiting for the lovers fatal doom to end both the strife of their families, as well as the whole play. This scene also affects the audiences in numerous ways, they would be more focused, and it will also give them a sense of expectation of what will happen later on in the play. Moreover, they will be also affected by the language as death is mentions a lot in this scene. Thus, tension is building up. In scene 2 Juliets thirty-one lines epithalamium (wedding song) in which she describes how much she is filled with love for Romeo, longing for the night to come so that Romeo will come to her untalked of and unseen, is an example of dramatic irony as it shows her unawareness of both Tybalts death, as well as Romeos banishment. This will generate an instant of sympathy among the audiences, as they know she is would get devastated by these awful news. Suspense would be created too as the audiences would wonder whether Juliet is still going to love Romeo after she hears these news? In scene 3 Romeo seems in despair with his sentence of banishment. He would rather die than be exiled. Exile brings more terror to him; he also cant imagine not being behind Veronas walls and being in the big bad world full of torture and suffering. He doesnt want to leave his heaven with Juliet. He keeps referring to exile being like death to the Friar. And When the Nurse enters, Romeo asks her if Juliet thinks him an old murderer and does she still love him. All the Nurse says is that she weeps and weeps making Romeo try and kill himself. Then she told him that he is to see Juliet to say farewell and when he has her ring the Nurse has passed on to him he is comforted. The idea of seeing Juliet again has consoled him, as he loves her so much. This instance of dramatic irony has a great effect on the audiences, as they know from the prologue that Romeo is going to die. This dramatic irony will attract the audience more to the play. They also would be wondering whether Romeo is going to make it to Juliets bedchamber or would the Prince find out and kill him? Scene 4 is a very short scene, maybe the shortest in the whole play. However, it contains a great number of dramatic irony. In this scene when everyone on the stage thinks that Juliet is crying over Tybalts death, the viewers know that the crying is for Romeo. Another example of dramatic irony is when Capulet arranges Juliets marriage with Paris in two days time (line 20). As he thought she needs a man so she would not be so sad, and the whole time she has her marriage with Romeo of which everyone else is clueless about. Shakespeare used the repetition of the word Thursday to show how important this word is , so if any one of the audiences was chatting or if they were not paying attention this device will successfully draw them into the story , as they would expect something vital to occur on this day . Also such repetition increases the tension in the plot as well as it adds to the sense of fast moving action.

Free Essays on A Slumber Did My Spirit Seal

show that the mourner’s view of death is the same as nature’s view of death and different from a human’s view of death. Nature does not fear death; it uses death as a tool to grow, whereas humans view death as being finality, the ending of a life, not continuing to add to the growth of anything. The next stanza depicts his beloved’s current position. Lines 5 and 6 describe the things that his love is no longer able to do. The negation ... Free Essays on A Slumber Did My Spirit Seal Free Essays on A Slumber Did My Spirit Seal The Meaning of â€Å"A Slumber Did My Spirit Seal† Usually any writing on the topic of death, from a novel, to a newspaper article, is written in a negative light. But an eight line poem written by William Wordsworth titled, â€Å"A Slumber Did My Spirit Seal† shows death in a positive light. Even during one of the most depressing types of deaths, the death of a loved one, the mourner of this poem finds the positive aspects of his lost. The poem is divided into two stanzas. The first stanza merely states the obvious, the fact that his sweetheart is now dead. The first line of the poem is confirmation of this fact, his sweetheart is his spirit, and now his spirit is sealed in slumber, in other words, dead. But the fact that the poet chose the word seal to describe the death suggests that even though she is dead she will always be sealed within is heart. The second line gives the reader a glimpse into his view of death. The writer had no â€Å"human fears† which implies that he did not fear what humans feared, which is death. He is stating that he does not fear death. The next two lines describe her condition. She can no longer age because she is now dead. But the word Evans 2 earthly implies that she can no longer feel the touch of nature aging. The use of the word earthly also uncovers the mourner’s view of death as being merely a part of nature. The adjectives in front of the rhyming words fears and years in Lines 2 and 4 place a significance on the meanings of those lines. These words show that the mourner’s view of death is the same as nature’s view of death and different from a human’s view of death. Nature does not fear death; it uses death as a tool to grow, whereas humans view death as being finality, the ending of a life, not continuing to add to the growth of anything. The next stanza depicts his beloved’s current position. Lines 5 and 6 describe the things that his love is no longer able to do. The negation ...

Learning to Edit News Stories Quickly

Learning to Edit News Stories Quickly Students in news editing classes get plenty of homework that involves - you guessed it - editing news stories. But the problem with homework is that its often not due for several days, and as any experienced journalist can tell you, editors on deadlines must usually fix stories within a matter of minutes, not hours or days. So one of the most important skills a student journalist must cultivate is the ability to work fast. Just as aspiring reporters must learn to complete news stories on deadline, student editors must develop the ability to edit those stories quickly. Learning to write rapidly is a fairly straightforward process that involves building up speed by banging out stories and exercises, over and over again. There are editing exercises on this site. But how can a student journalist learn to edit more quickly? Here are some tips. Read the Story All the Way Through Too many beginning editors try to start fixing articles before theyve read them from start to finish. This is a recipe for disaster. Poorly written stories are minefields of things like buried ledes and incomprehensible sentences. Such problems cant be properly fixed unless the editor has read the entire story and understands what it SHOULD say, as opposed to what it IS saying. So before editing a single sentence, take time to make sure you really understand what the story is all about. Find the Lede The lede is by far the most important sentence in any news article. Its the make-or-break opening that either entices the reader to stick with the story or sends them packing. And as Melvin Mencher said in his seminal textbook News Reporting Writing, the story flows from the lede. So its no surprise that getting the lede right is probably the most important part of editing any story. Nor is it surprising that many inexperienced reporters get their ledes horribly wrong. Sometimes ledes are just very badly written. Sometimes theyre buried at the bottom of the story. This means an editor must scan the entire article, then fashion a lede thats newsworthy, interesting and reflects the most important content in the story. That can take a little time, but the good news is that once youve created a good lede, the rest of the story should fall into line fairly quickly. Use Your AP Stylebook Beginning reporters commit boatloads of AP Style errors, so fixing such mistakes becomes a big part of the editing process. So keep your stylebook with you all the time; use it every time you edit; memorize the basic AP Style rules, then commit a few new rules to memory every week. Follow this plan and two things will happen. First, youll become very familiar with the stylebook and be able to find things more quickly; second, as your memory of AP Style grows, you wont need to use the book as often. Dont Be Afraid to Rewrite Young editors often worry about changing stories too much. Maybe theyre not yet sure of their own skills. Or maybe theyre afraid of hurting a reporters feelings. But like it or not, fixing a really awful article often means rewriting it from top to bottom. So an editor must cultivate a confidence in two things: his own judgment about what constitutes a good story vs. a real turd, and his ability to turn the turds into gems. Unfortunately, theres no secret formula for developing skill and confidence other than practice, practice and more practice. The more you edit the better youll get, and the more confident youll be. And as your editing skills and confidence grow, so too will your speed.

The effect of economic crisis to the marketing strategy of Volkswagen Literature review - 2

The effect of economic crisis to the marketing strategy of Volkswagen in Asian market. The case of Vietnam - Literature review Example inancial crisis on the automotive industry in general and a special note on its impact on the automotive industry in Vietnam’s automotive sector have been included. Research Methodology: The study is about evaluating the effect of economic crisis to the marketing strategy of Volkswagen in Asian market. Now to accomplish the objectives of the study positivism approach has been chosen. In addition, the research design chosen for this study is cross-sectional design approach. Now based on the research questions and research design questionnaire has been selected as the data collection instrument. Findings and Analysis: The aim of the study was to uncover the impact of economic crisis to the marketing strategy of Volkswagen in Asian market. The study revealed that in the global perspective, the company has been able to increase its overall sales volume. In the year 2010 the company has been able to deliver, 7,139,472 cars, but in the year 2011, it increase to 8,160,154 resulting in a 14.3 % growth. In the Asia-Pacific region Volkswagen has been able to deliver 2,140,698 cars in 2010 and in 2011 the company has been able to sell 2,569,765 cars resulting in a staggering 20 % growth. Recommendation: In order to deal effectively with the ongoing issue of financial crisis, the company should reduce its operating cost and marketing cost. It is highly recommended to the company that they should try to integrate more features to their current product portfolio. To create a balance between the net revenue and net expenses, Volkswagen, Vietnam needs to carry out certain cost cutting activities. The company should consider outsourcing different segments of the business to third parties. The economic crisis has affected the automotive industry significantly. In the year 2007 the industry faced the heat of subprime meltdown due to issues related to valuation, in 2008 crisis resulted due to structural and solvency problems in the financial sectors, and in 2009 the disintegrate

INVESTIGATE A FAMILY VIOLENCE TOPIC AT A NATIONAL LEVEL Research Paper

INVESTIGATE A FAMILY VIOLENCE TOPIC AT A NATIONAL LEVEL - Research Paper Example (Severson, 2011) It was reported in the Seattle Times on April 2, 2007 that Rebecca Griego was â€Å"stalked and murdered at the University of Washington by an abusive ex-boyfriend, who then killed himself.† (Carr, et al, 2007) It was reported by The New York Times on the 10th day of April 2011 that a woman was killed by her boyfriend who inflicted multiple stab wounds. Neighbors heard her screaming but by the time the police located her it was too late. An article published in The New Citizens Press October 23, 2009 reports that in 2007 45 individuals were killed in Michigan in domestic violence related homicides in Michigan. The weapons of choice is stated to have been a firearm and over 50% of the victims were killed by a firearm and 25% of the victims were killed by being stabbed. In 40% of the cases, the relationship had ended or was going to end. Most of the cases had a prior history of domestic violence, all except two of the domestic homicides were perpetrated by males . It was reported January 27, 2010 by the Houston Chronicle that the pastor of a church located in the area of Houston had been accused of domestic violence. The victim was the pastor’s estranged wife.

Strategic Management Essay Example for Free

Strategic Management Essay Toyota Motor Corporation is a famous Japanese multinational corporation, and is considered the world’s second largest automaker of automobiles, trucks, buses, robots, and providing financial services. When Toyota and other Japanese carmakers entered the American market, they were not considered as a threat to the American auto industry because it was believed their cars had no appeal to American consumers However, in the 1970s, due to several problems like environmental regulations, and quality control issues with American cars, a good number of American car owners began searching for alternatives to poorly made American cars. In response to these changes, Toyota and other Japanese carmakers aggressively marketed their cars to Americans as being fuel-efficient, environmentally friendly, and having better build quality than American cars. In addition, Toyota marketed their cars with commercials involving young Toyota drivers jumping in the air. As a result, the Japanese’s marketing campaign along with continuing problems from the Big Three auto manufacturers, allowed import cars to make up about 20 percent of the US car market by 1980. Stage1. General Motors, Ford and Daimler-Chrysler focused in the late 1990s on mergers and acquisitions for improving their business positions to meet future challenges. Toyota, meanwhile, centered its business strategy on technological innovation and persistent environmental product development. The price of oil was not especially high during the 1990s when Toyota started its hybrid car program. Oil prices were below US $20 barrel in 1994 and were to fall to a 50-year low around 1997 when the Toyota Prius was first sold in Japan. Clearly something else was driving Toyota and other Japanese companies to invest so heavily in hybrid car development. There are three probable reasons: 1 . High petrol taxes in Japan, due to the Japanese government wanting to reduce the dependence of Japan on imported oil. While this would have certainly driven the Japanese development of hybrid cars, petrol was cheap in the key US market at this time. 2) The potential to gain a market advantage by developing the key technologies required to successfully commercialize hybrid cars, and then owning these developments via patents. 3) The expectation that ownership of these key fuel savings technologies would become very valuable when world oil prices rise from the lows of the mid-1990s, which was a fair long-term assumption to make during this period. Stage2: Decision Making Process: In 1994, the executive team acknowledged the potential threat of depleting oil reserves and climate change and change their strategy or products to meet the needs of future customers. Course of Action: Toyota set up a group tasked with meeting the challenge of creating a vehicle for the 21st century, which would work within the parameters of natural resource constraints and environmental issues. Commitment to course of action: Toyota pioneered the concept of Hybrid (petrol/electric) technology to mass produce the world’s first eco-efficient vehicle, the Toyota Prius. Evaluation of decision/re-engineering: The first prototype of the car had even faced starting problem. It took almost six months to roll the car. Finally, when the car started, it moved for a few yards only. It was hard to imagine that Toyota, which was known for its efficient production systems, was facing such trouble. Initially it felt that ‘Prius’ was a case of technological problems, impossible demands and multiple miscalculations. It proved how a great company could overcome obstacles and turn a dream into reality. Though ‘Prius’ represented only a small fraction of the nine million cars and trucks that the Japanese company planned to produce in 2006, it would be the first vehicle to provide a serious alternative to internal combustion engines, designed for a world of scarce oil and was branded as ‘The car for the future’. Stage3: Toyota carefully studied the US market and sees there is a growing oil crisis and foresees a need for change in the structure for cars, converting their needs to oil saving cars. While American car manufactures lacked producing such cars, then Toyota caught that opportunity and tried to occupy this niche market. By 2002, it was being sold in North America, Japan, Europe, Hong Kong, Australia and Singapore. Analysts opined that the demand for hybrid cars would rise because of the unstable oil prices and the growing need for environment friendly products. Post Evaluation By examining the external environment and acknowledging the potential threats of depleting resources and increased concern over environmental issues, Toyota have turned a threat into a business opportunity, boosting their reputation both as an environmentally conscious and as technological innovators and established themselves as leaders in this growing market. The car industry faces many complex issues, but the introduction of the Prius provided Toyota with a competitive advantage. RoadMap to the development Process of Toyota Prius. Stage1| Stage2| Stage3| Executive level| 1 Expressed concern about the future of the automobile2. Embarked a new project called G21 to the team3. Communicated the vision and priorities to the team| 1. The executive team acknowledged the potential threat of depleting oil2. Challenged the team for the innovation of new model using new technology| 1. Toyota unveiled the Prius in Japan in October 1997, two months ahead of schedule. 2. Made strategy plans for introducing cars to US and other prospective continents| Management and Team level| 1. Engaged in improving the existing internal combustion engine technology2. Started making refinements to the existing technology | 1. Team committed to the course of action using hybrid technology. 2. Came up with around 80 alternatives. 3. Identified numerous problems heat, reliability, noise, and cost. 4. Narrowed the list to four models. 5. After endless fussing and tweaking, the team finally reached 66 miles per gallon the 100% mileage improvement. | 1. Team has started putting efforts towards with second and third generation Prius. 2. Redesigned the model for making it more appealing to the consumers. | Marketing /Sales Team| 1. Identification of the growing oil prices. 2. Identification of Growing middle class around the world. | 1. Raised the concern that Premium price for the hybrid would make it impossible to sell. 2. Challenged with building consumer technology awareness. | 1. Devised new marketing ways to cut down dealership costs in US. 2. Devised new ways to boost the sales through internet, relied on grass-roots marketing, and public relations events|.

European History - Unification of Italy :: European Europe History

Unification of Italy Q: Describe & Explain the Unification of Italy. The Unification of Italy divides in to 3 main stages: 1815-1830: Revolts all over Italy. Revolts are suppressed. 1848-1849: Revolts all over Italy. Revolts are suppressed. 1858-1870: The unification of Italy Introduction To understand the unification of Italy, matters before the revolution need to be examined. Up until 1716, Italy was just a big piece of land divided among small kingdoms of monarchs. (ref. H.O. #1 p.29) When napoleon Bonaparte conquered Italy, he left them 3 things, which were probably the key characteristics in the revolution: - Efficient Government. - A practical demonstrations of the benefits from a unified Italy - Hatred towards foreign influence. After the fall of Napoleon, the major European powers (Austria, Russia, Spain, United Kingdom, & Prussia) what was to be done with Italy, which was conquered at the time by Napoleon. It was thus decided that Italy would be divided among different monarchs, all associated with the Habsburgs (except for Piedmont Sardinia, which was to be ruled by Victor Emmanuel, an independent monarch, and Papal States, ruled by the pope.). (ref. H.O. #1 p. 29-30) Austria had very strong domination over Italy. It had agreements with Ferdinand, king of Kingdom of the 2 Sicilies, and helped the pope maintain his kingdom. Only Piedmont Sardinia wasn't influenced by Austria (ref. H.O. #1 p. 30). 1815 - 1830 Revolution Almost all "'Italians" hated the foreign influence of Austria on Italy. Metternich, an Austrian prince wanted to make sure no nationalist activities were in process in Austria's territories in Italy (which was Lombardy Venetia). He imposed repressive rule in Lombardy Venetia. German was the official language, a strong Austrian army was always present to suppress any hostile activities, an efficient system of spies reported on any nationalist activities, a strict censorship of news was present, and Italian history was banned in schools to avoid the younger generation from learning about the glorious Roman past. Metternich caused even further resentment when he obligated Lombards to serve in Austrian army, obey Austrian rules, and pay high taxes to Austrian empire. Lombardy Venetia's situation was very bad, and nothing seemed able to be done. (ref. H.O. #1 p. 30). The situation in Lombardy (and in other parts of Italy) led to the establishment of many secret societies dedicated to the cause of Liberalism and Nationalism the biggest and most famous of those societies was named Carbonari.

Is Summer Reading Really Necessary? Essay

Towards the end of the School year many students begin to look forward to their 3 month Summer vacation. It’s the time where they can hang out with friends, laugh and catch up with some sleep. One thing students don’t look forward to is an 8 letter word that makes them sough, homework. The Summer Reading in Port Richmond High School requires students to read 2 books and create a journal for each one. Some students believe Summer Reading is necessary while others don’t. School Librarian, Mrs. Makler said â€Å"I believe [Summer Reading] is important [because it will] keep the students mind engaged during the Summer. †   While one student who chose to remain anonymous said â€Å"It’s completely unnecessary, that’s why we have school, it’s my summer vacation, it’s time to relax and vacate. Not time to do homework. † When students were asked if they did their Summer Reading some answers were very surprising while others seemed reasonable. â€Å"[I did my homework] because I had no choice and wouldn’t be able to pass the test when they give it in the beginning of the school year† said Aida Sproul from the Leader Ship house. Aisha E. Carson, a Gateway senior also replied saying â€Å"No, I had a summer job and I was more focused on that [and less] on books that were uninteresting. †Ã‚  There were few students who simply said they â€Å"had no money†. However when reminded that the libraries were open every day and money wasn’t a problem. One student replied â€Å"If I have no money for a book, what makes you think I have money for a metro card† while another replied â€Å"I was too lazy some days and too busy on the days I wasn’t†Whether financial or not there were other excuse to why students didn’t read their books. I only read a part of the book because it didn’t interest me at all. I read the first few pages and closed the book† said a Gateway senior. Another student mentioned how they disliked the Summer Reading because they wanted to read a book that they wanted to. Quadry Bellow and Aisha Carson seem to agree with a similar concept that the gateway senior has. What if students chose the books that they wanted to read? Will more students do their reading or will the statistics remain the same it is now? Quadry Bellow believes â€Å"If [students] picked their own books they would actually read it. It would make it fun† and that he believed â€Å"education and fun go great together. † Aisha E. Carson also agrees by saying â€Å"Yes, students will probably read their books but it can’t be anything immature or stupid. A student from the TV and Media arts department seems to disagree with both their opinions. She believes â€Å"If student’s picked their own books then that’s about 30 to 50 different books that are being read in each English class. How will teachers possibly give out their tests? The kids who chose to not do [their summer reading] obviously don’t care about their grades. If they don’t want to read the book, they should at least go to Sparknotes or Cliffnotes and make some type of effort toward their grade. †    Now while some students may not want to hear it Summer Reading is indeed necessary and very important. Like the students said before, when you do your Summer Reading it will start you off with a great grade in your English class and increase your reading abilities. Based on a three year study at the Dominican University graduate school of Library and Information studies, students who took part in their Summer Reading program improved their reading skills. Also a New York University sociology professor, who spent two years following 3,000 sixth and seventh graders in Atlanta Public Schools, found that children who read at least six books during the summer maintained or improved their reading skills opposed to students who didn’t do any. She also found that students who spent time reading were able to increase vocabulary test scores. Now you may not be 6th or 7th graders but the statistics still apply to you. According to the John Hopkins Center for Summer Learning, statistics show that students can lose up to 25 percent of their summer reading. The Learning center also mentions how â€Å"A conservative estimate of lost instructional time is approximately two months or roughly 22 percent of the school year†¦ It’s common for teachers to spend at least a month re-teaching material that students have forgotten over the summer. That month of re-teaching eliminates a month that could have been spent on teaching new information and skills. †   It’s also been said that students who read actively develop higher-order thinking skills, literary skills, life-long reading habits that continue to their adulthoods, and they engage in class discussions more often. Summer reading is very important and crucial. It would be wise to complete your summer reading so your grades can be the highest it can. Read a chapter a day and it will be over before you know it. | |

My Crush Essay

My crush is the reason of my unexplainable emotions. Every time I see him I just can’t explain my feelings, because sometimes I feel happy, excited, mad and sad. Happy every time I’m with him and when he mingled with my family in our house. I get excited because he gave surprises to me. Mad when he ignores me especially when he is busy texting while we are still chatting. And lastly, sad because I know he is already committed to someone. On the other hand, he became a big part of my life. Because he always inspires me to do the best that I could do. But he is not merely my crush. He is also my mother, father, brother and best friend. Mother in the sense that he always takes care of me and reminds me to do the things I need to do. He could also be my father in a way that he scolds me every time I make a wrong decision. Brother for the reason that we fight for every small details and make argument with each other. And lastly, my best friend who was always been there for me, and never left me in my up’s and down’s. Every person has a crush; they said that it’s normal to have a feeling towards opposite sex. But more than that, our crushes could be an inspiration to us, in doing the things that sometimes hard for us to do. My crush would always be one of my inspirations in my life.

101 Syllabus and Introduction Professor Ramos Blog

101 Syllabus and Introduction Introductions Welcome to English 101, Freshmen Composition We will be using the blog to post comments and final drafts of essays in order to help us learn from each other. One of the best ways to improve your writing is to study the writing of others. This blog will allow us to share and see others’ writings. I will also be posting updates and assignments to make sure we are all on the same page. The syllabus will be posted under Syllabus. The resources page with have links and videos to help you with citations, WordPress, and more. Textbook The textbook for this class is â€Å"They Say, I Say†Ã‚  with readings, 4th edition. Make sure to order the textbook that has the readings included! The cover should be bluish, not black. Also, we will be reading Sandra Cisneros’  Woman Hollering Creek and other Stories.  Available on Amazon for $10 new, and 1 cent used. You will need this one by week 5. Introductions Ice breaker. In groups of 2 or 3 answer these questions. Name Major Like to read or write? 1 2 Interesting facts We will introduce one another. You have six minutes to answer the questions.

Balmer Series Definition in Science

Balmer Series Definition in Science The Balmer series is the portion of the emission spectrum of hydrogen that represents electron transitions from energy levels n 2 to n 2. These are four lines in the visible spectrum. They are also known as the Balmer lines.The four visible Balmer lines of hydrogen appear at 410 nm, 434 nm, 486 nm and 656 nm. These are caused by photons produced by electrons in excited states transitioning to more stable energy levels. There are also multiple ultraviolet Balmer lines that have wavelengths shorter than 400 nm. The spectrum becomes continuous approaching 364.6 nm (ultraviolet). Note: While Balmer discovered four visible lines, five other hydrogen spectral series were later discovered for values of n besides 2. The Balmer series in especially important in astronomy. The lines are seem emitted by many stellar objects because most of the universe consists of the element hydrogen. The series is used to help determine the surface temperature of stars. Source Nave, C. R. (2006). Hydrogen Spectrum. HyperPhysics. Georgia State University.

Alternate Options for Feeding the Animal Herd Assignment

Alternate Options for Feeding the Animal Herd - Assignment Example Flood damage, extreme humidity at harvest time as well as reduced hay yields have left lots of low beef manufacturers having to face shortage of forage for the forthcoming winter. Moreover, the drought in a lot of countries have positioned huge payments on scavenges that are obtainable to purchase. However, this paper consists of how animals should be nourished properly according to their body weight every day. The amount of food provided to them should be used to be based on the quality of the fiber plus the addition of grain to the diet. Additionally, animal's physiological states roughages, by explanation, are feeds that are high in fiber are also discussed in the thesis. This paper consists of various research and techniques to increase hay supplies. Alternate Options for Feeding the Animal Herd When Hay Supplies are Short 2 Chapter 1 1. Introduction Throughout the years of tough climate circumstances, for instance, delayed frosts and reduced yields can consequence in increased hassle for herd owners. Distressing about what they will provide for cows all through the winter or increase production expenses as hay marketplaces are far above the ground. There are quite a few methods that can help in dropping the feed requirements and will be discussed in the paper. Alternate ways, for example, usage of straw, in drought years are also mentioned in the paper to converse how hay supplies might be stretched. Nearly all cattle's in the U.S. are spring calving. As a result, manufacture and nutrient requirements are lowest throughout this time structure with supplies growing all through the late development. However, in late 2005 and throughout the majority of 2006, United States got...Additionally, animal's physiological states roughages, by explanation, are feeds that are high in fiber are also discussed in the thesis. This paper consists of various research and techniques to increase hay supplies. Throughout the years of tough climate circumstances, for instance, delayed frosts and reduced yields can consequence in increased hassle for herd owners. Distressing about what they will provide for cows all through the winter or increase production expenses as hay marketplaces are far above the ground. There are quite a few methods that can help in dropping the feed requirements and will be discussed in the paper. Alternate ways, for example, usage of straw, in drought years are also mentioned in the paper to converse how hay supplies might be stretched. Nearly all cattle's in the U.S. are spring calving. As a result, manufacture and nutrient requirements are lowest throughout this time structure with supplies growing all through the late development. However, in late 2005 and throughout the majority of 2006, United States got familiar with the third concession hay yield in less than a decade.

Critical analysis on Roald Dahl's writing style and his influence on Essay

Critical analysis on Roald Dahl's writing style and his influence on my writing - Essay Example (Propson, David 2007) Oddly enough, Dahl’s children’s stories required heavy rewriting by the editors, but they were naturally brilliant, and so were quite worth the effort. Dahl’s adult fiction was quite dark, and though satisfying, it seldom had any balance from humor. However, his children’s stories, though dark as well, always had a generous dollop of humor and fantasy. Even the characters in his children’s stories seem to balance. In Charlie and the Chocolate Factory we have Charlie, his grandfather, and willie Wonka to represent the good guys and they balance out the three four awful children and their parents. (Amidon, Stephen 2006) He seems to have caught the exactly right tone for kids. He knew how they thought, how things worked in their heads. So, his children’s stories rang true for them, wonderfully parallel to their perceptions of the world. Yet, there was a wonderful quality of humor and fantasy which the illustrators, and later filmmakers, could play against in their work. The latest version of Charlie and the Chocolate Factory is fantastically done with the digital special effects of Tim Burton’s versi on of 2005. (iMDB 2005) (Mcmorran, Will, 2006) All of the lovely fantasy comes through and does justice to the author. However, it probably only matches the images which appear in the heads of the children who read the books. In fact, when one looks at Dahl’s children’s stories there is a core of frank truth at the center. He makes some strong points on the human condition and human psychology. His characters are extreme examples of all the foibles and character traits of real people. Even the Dahl’s childrens stories, even though he takes things to fantastic heights, his characters always wind up with their just deserts, as suits a story for children. Ambiguity is so0mething reader have to learn to tolerate, generally when we are very close to adulthood. Children require justice to be done. It does not

What are fundamental points of conflict between Confucianism and Essay

What are fundamental points of conflict between Confucianism and Legalism How were these ways of thought blended into the Chinese theory of empire - Essay Example These people propagated the ideas of Confucius as a philosophy in the human race. This is not only done as guidance for living up to the ideas of Confucius but also as a direction in politics and a sense of morality. Confucius strongly affected the historical make-up of East Asia, the neighbors of China, especially Japan and Korea. Considering the Chosen dynasty in Korea, the influence of Confucius took over much of what we can see. The Yi dynasty accredited for introducing the Chinese examination system during the Tang dynasty. During this critical era, Chinese people adhered to the principles of Confucianism. Legalism, the so called â€Å"school of law", rose as one of the mainstreams of Chinese philosophy though it never lasted for long. Legalism is quite different from the ideas of Confucianism. The rationale behind legalism was law, which is a main principle in legalism. Because legalism has a mistrust of human nature, which was regarded as a lazy and cowardly creature, like the view of Xunzi, the law should create order and eliminate chaos. Both the thoughts and practices of Confucianism and legalism have expanded to become a tool for the betterment of individuals. The Chinese had put much interest on both philosophies which subsequently became deep rooted into their culture. There are similarities and comparisons between the great philosophies, Confucianism and Legalism to the principal values or norms of conduct. Confucius favorable view on human nature and its optimism were more persuasive to people of during that period, although in China today there still exists a legalist society but not as severely and strict as in Qin dynasty. In the third and second century B.C.E., when rivalry among the Warring states was getting more complex and competitive, legalism had risen as a new ideology that was in opposition to Confucianism. One of Confucianism thoughts was to

Making Effective Business Decisions Through Accounting

Making Effective Business Decisions Through Accounting â€Å"The process of identifying, measuring and communicating economic information to permit informed judgments and decisions by users of the information†. According to American Accounting Association Committee, 1966. This may be considered as a good definition because of its focus on accounting as an help to decision making. Writing an essay on this topic brings an attention on how accounting helps manager in taking effective business decision. It is very important for any organization to take good business decision as to grow business by minimal cost. So, In order to make good decision People and organization need useful information. There is where Accounting plays a key role. Accounting helps management to determine whether a business is at a loss or a profit, how much company owe, and other such financial information. There are certain Accounting measures can helps managers in the right direction with effective information. Accounting Information helps management make sound business decisions on a timely and effectively manner. Performance Management’s measuring tool, Balance Score is effective in taking business decision through its four perspectives (Financial perspective, Customer Perspective, Internal Perspective and Innovation Learning perspective) According to Armstrong’s (2009, pg 10) Performance Management (Briscoe and Claus, 2008): It is the system through which organization set work goals, determine performance standards, assign and evaluate work, provide performance feedback, determine training and development needs and distribute rewards. So, the purpose of performance management is with the aim to improve performance. Overall its purpose is to make clear that how employees’ performance is related to performance of the business. Hence, Balance scorecard is used in this essay to understand the performance management in terms of helping managers taking business decision The balance scorecard (BSC) is a tool to measure the operational activities of small- and large-scale companies and their association with each others in terms of strategies and vision. It focuses on organizational strategies and the creation of balance for perspectives (financial, customers, internal processes, and learning and growth), and manages and evaluates complex organizations. (Abdullah S. Al-Mudimigh, 2009, pg 347) The Balanced Scorecard concept has been successfully employed by many companies in recent years to better measure their financial results. According to one study, fully 40 per cent of Fortune 500 companies were using this system to evaluate performance at the end of 2000. Hence, it is being adopted by many companies across the world today cutting across the nature of the industry, types of business, geographical and other barriers (Punniyamoorthy, R. Murali, 2008) BSC essentially is a means of focusing employees attention on desired behavior and desired results. By combining financial and non-financial measures in a single report the BSC aims to provide the managers with effective and more relevant information about activities they are managing than is provided by financial measures alone. The BSC approach provides a clear prescription as to what companies should measure in order to â€Å"balance† the implications in all the functional areas, arising out of the strategic intent. (Punniyamoorthy, R. Murali, 2008) The strategic content of the company can be grouped under different perspectives, which will cover the entire activity of the firm. Kaplan and Norton (1992) introduced four different perspectives through which the firms entire activity can be integrated. First is Financial perspective is about to succeed financially how should we appear to our shareholders? Timely and accurate financial data will always be a priority, and the managers will work necessarily to provide it. Typically financial goals have to do with profitability, growth and shareholders’ value. In the 1980, a chemicals company became committed to total management quality program, in this case the different managers and operating personnel who now had found their monthly financial reports to be irrelevant, But one enterprising department manager saw things differently. He created a daily income statement. Each day, he estimated the value of the output from the production process using the estimated market prices a nd subtracted the expenses of raw materials, energy, and capital consumed in the production process. To approximate the cost of producing out of conformance product, he cut the revenues from off-spec output by 50% to 100%. So we can say that the daily financial report gave powerful feedback and managers to take decision. The customer perspective represents a significant area of concern for managers in the hotel sector and indicates a need for performance measures which can adequately reflect such important customer oriented factors as the quality of services provided and the increasing incidence of non-financial competition between hotel companies. For example, A semi-conductor company asked each major customer to rank the company against comparable suppliers on efforts to improve quality, delivery time, and price performance when the manufactures discovered that it ranked in the middle, managers made improvement that moved the company to the top of customer’s rankings. (Kaplan and Norton, HBR, 1992). Customer satisfaction is the most important aspect of an organization; it is related to the service and the value of the product. The customer must get its worth for buying and getting services, therefore through the financial report of total revenues indicates the product state in the market, th is is the way that managers get the current market information and helps their company by taking right steps at right time. Innovation and learning perspective ,If hotel organizations are to be successful – and, it is to be hoped, remain successful – they must continually make improvements both to their existing services and to their operations and processes, as well as developing and introducing new ones. It is only by this continual process of improvement and innovation that companies can grow. As the Rockwaterw was plagued by long closeout cycles at the end of many of its construction projects. Some customers delayed their final payment by the more that 100days, leading to high accounts receivable and low return – on – capital employes. Rockwater executives specified, as the result customer were delaying in payment. So Rockwater identified, as an entirely new internal process, that project managers should continually be communicating with the customer about the progress and expected completion of the project, and asking the customer for prompt payment. Balance score’s financial perspective also focus on Internal perspective its also helps in deciding which operations, processes, competences and skills their organizations must excel at if customer demands are to be met adequately. Moreover, it is essential that such internal measures relate to those areas which are most likely to have the greatest impact on customer satisfaction. For example, a major office products manufacture, wanting to respond rapidly to changes in the marketplace, set out to reduce cycle time by 50%. Lower levels of the organization aimed to radically cut the times required to process customer orders, order and receive material from suppliers, move materials and products between plants, produce and assemble products, and products to customers. Thus, In the conclusion the evidence presented in the essay state that Balance score card result into very important business decision making tool through its four perspectives. It gives accurate finding and on which managers are able to find effective ways to implement the new ideas by taking better business decision. References Abdullah S. Al-Mudimigh, 2009 pg 347, ‘CRM score card-Based management system: Performance evaluation of Saudi Arabian Bank, 2009, Macmillan Publishers Ltd. 1743-6540 Journal of Digital Assets Management Vol. 5, 6, 347-351, EBSCO database Michel Armstrong’s, 2009 4th ed., Handbook of Performance Management evidence – Based guide to delivering high performance, Kogan Page Limited. M. Punniyamoorthy, R. Murali, (2008), Benchmarking: An International Journal, Vol. 15 Iss: 4, pp.420 – 443, Emertald Database Meena Chavan, 2009, Journal of Management Development, Vol. 28 Iss: 5, pp.393 – 406, , Emerald Database Robert s. Kaplan and David Norton, The Balance score card –Measures that Drive performance, Harvard Business Review, January –February 1992 http://www.slideshare.net/gangappalogged/harvard-the-balanced-scorecard-measures-that-drive-performance-foundredsamaracom Gary Porter, Curtis Norton, 7th Edition, Financial Accounting: The Impact on Decision Makers, CengageBrain.com, According to American Accounting Association Committee,1966 Robert S. Kaplan and David P. Norton, â€Å"The Balanced Scorecard† Harvard Business school press Boston, Massachusetts. Handbook Assessment Criteria – Essay/Report

How Technology Effects Education Essay -- science

How Technology Effects Education The best method for improving educational standards is to utilize every tool available, including state-of-the-art technology. Computers and the Internet have expanded the way in which information can be delivered to the students of today. Today's networking technologies provide a valuable opportunity to practice new learning techniques. Educators are discovering that computers are facilitating learning. Computer based communications, or Telecommunications, can offer many educational opportunities; therefore, educators will need to adapt current teaching methods to incorporate this new media into the classroom. Computers have made a fundamental impact in most industries, providing a competitive advantage that has come to be essential to many businesses. Therefore, schools must also use technology to improve the educational process. School systems often consider purchasing a computer network, and justify its purchase by applying it to routine administrative tasks, such as attendance records and grading. While these tasks are very important, they only show a small part of what technology can do for a school. Technology must go further than simply keeping attendance; it must focus on keeping students interested and productive. Since computers and the Internet have expanded in such a way in which education can be delivered to students, it is currently possible to engage in "distance education through the Internet. Distance education...

Book Review: The Immortal Life of Henrietta Lacks Essay

Just imagine part of your body being taken away from you†¦scary right? That is exactly what happened to Henrietta Lacks. The Immortal Life of Henrietta Lacks by Rebecca Skloot explains who Henrietta was, where she came from, the events that put her in the hospital and eventually killed her, and the legacy she has left in the world of science. Henrietta Lacks was born Loretta Pleasant in Roanoke, Virginia on August 1, 1920. No one knows how she became Henrietta. Her mother, Eliza Lacks Pleasant, died while giving birth. Henrietta’s father, Johnny Pleasant, did not have the patience to raise ten children, so he took them all to live in Clover, Virginia. Henrietta lived with her grandfather and her cousin, David Lacks. Henrietta and David had shared a bedroom since she was four, so it was not a surprise when they started having children together. Henrietta had five children in all: Lawrence, Elsie, Sonny, Deborah, Joe (who later changed his name to Zakariyya). A week before learning she was pregnant with Joe, Henrietta had told some of her cousins that she had a knot inside her. About five months after giving birth she finally went to her doctor. The doctor told her she had better go to the John Hopkins gynecology clinic. Howard Jones said he had seen easily a thousand cervical cancer lesions, but he had never seen anything like what was inside Henrietta. Dr. Jones cut a small sample and sent it to the pathology lab where Mary Kubicek handled the now famous cells. She labeled the culture â€Å"HeLa† for Henrietta and Lacks and then carried them to an incubator room. Four days later, George Gey, the leader of the lab, noticed the cells were growing with mythological intensity and doubled their numbers every twenty-four hours. George Gey told a few of his closest colleges about the magnificent find and gave them some cultures of the â€Å"immortal cells.† Henrietta never knew that her cells had been extracted and placed in labs. She just went on living her life. By September 1951, Henrietta’s body was overtaken with tumors. They had grown on her diaphragm, bladder, and liver. They had blocked her intestines and made her stomach swell. Henrietta knew she would die soon, and she did on October 4, 1951. Henrietta’s family did not find out about her cells being in almost every lab until 1973. Lawrence’s wife, Bobbette, found that her mother-in-law’s cells were taken from a friend’s brother who had recently conducted an experiment with them. Lawrence called Hopkins, but they said that there was no record of patient by the name of Henrietta Lacks. Lawrence, Sonny, Deborah, and Zakariyya tried to avoid all reporters after that. Deborah especially had trouble with what little knowledge she had about her mother’s cells. She constantly had panic attacks and got hives when talking about her mother. One reporter, Rebecca Skloot, continuously asked Deborah to talk, and eventually she gave in. Deborah and Skloot spent a lot of time together after that. They went to the â€Å"home-house† where Henrietta grew up. Rebecca took Deborah and Zakariyya to meet with a lab technician to learn more about their mother’s cells. That was the first time Zakariyya talked openly about his mother and did not get enraged. Rebecca Skloot had promised Deborah two things: to see her mother’s cells and figure out what happened to Henrietta’s sister, Elsie. Rebecca and Deborah went on a road trip to find out any information they could about Elsie. Elsie had been admitted to the Hospital for the Negro Insane because she had epilepsy and was classified as mentally retarded. Rebecca and Deborah had become good friends while they were investigating for information about Henrietta. Rebecca was devastated when she learned Deborah passed away. The author’s purpose in writing this book was to in inform and explain from whom the world famous HeLa cells originated from. Rebecca Skloot stated in the book that when she first heard of the HeLa cells, she was obsessed with them. She intended the book to be seen and read by everyone interested in science. Skloot wrote at times very formally and sometimes very informally. She wanted to capture how Henrietta and her family really communicated. This book really made me start to think. In the wonderful world of science, not always do people actually look behind the blinding facts to see where (or who) the information came from and what lengths it took to gain it. After reading The Immortal Life of Henrietta Lacks I will now think what people had to do to gain the information I’m learning about. I would definitely recommend this book to everyone. I found it very intriguing and it kept my attention. There were a total of twenty seven photographs in The Immortal Life of Henrietta Lacks. Every single photo told a story and helped to explain the written words even more vibrantly. Rebecca Skloot also told stories within the big one. She told about Henrietta’s hard life before she passed away. Skloot explained the facts behind why and how she died. The afterword of the book was very factual and had little to do with Henrietta Lacks. It answers the questions â€Å"Wasn’t it illegal for doctors to take Henrietta’s cells without her knowledge?†and â€Å"Don’t doctors have to tell you when they use your cells in research?†. The answer to both questions is no, and the afterword goes into detail about the medical related laws that have been passed for patient privacy and such. Rebecca Skloot’s final purpose to write The Immortal Life of Henrietta Lacks was, I believe, to tell a story of a woman’s incredible part in science and history, which wasn’t even her choice. Henrietta’s story deserved to be told, and Rebecca Skloot did an amazing job telling us about the incredibly brave and immortal Henrietta Lacks.

Armani

ARMANI INTRODUCTION: Giorgio Armani, 74, is the President and Chief Executive Officer of the Armani Group and sole share holder of Giorgio Armani, one of the world’s leading fashion and lifestyle design houses, with 5,000 direct employees, 13 factories, and a direct network of 500 exclusive retail stores in 46 countries worldwide. Under Mr. Armani’s direction, Giorgio Armani, today stands as one of the few remaining independent, privately-owned companies in its sector, with a proven business strategy that has capitalised on the worldwide power and potential of the Armani brand name. Born on July 11, 1934, Giorgio Armani grew up with his sister and brother in the northern Italian town of Piacenza. In 1957, following two years of study in medicine at the University of Piacenza, Giorgio Armani decided to leave in order to pursue his interest in fashion, accepting a job as a merchandiser at Milan’s well-known department store, La Rinascente. Thereafter, Mr. Armani worked as a fashion designer for Nino Cerruti, and then as a freelance designer for various companies, an experience that resulted in an exceptionally rich and varied evolution of his style. After several years of working as a freelance designer, Mr. Armani was ready to devote his energy to his own label and followed his partner Sergio Galeotti’s suggestion that they open a company together. On July 24, 1975, the two business partners founded Giorgio Armani S. p. A. and launched a men’s and women’s ready-to-wear line. There are many products under the name of Armani such as Giorgio Armani, Giorgio Armani Prive, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Teen, Armani Junior, Armani Baby, and Armani Casa home interiors, offering a choice of lifestyles to the marketplace. In beginning the products were sold under the name of Giorgio Armani i. e. (GA) and later on the company diversified it business in Armani Jeans, Emporio Armani. The company’s product range includes women’s and men’s Clothing, Shoes and Bags, Watches, Eyewear, Jewellery, Fragrances and Cosmetics, Home Furnishings, Cell Phones. The Armani Group now also come with the Armani Hotels and Resorts under an agreement with Emaar Properties in May 2005. Recently Armani is also sponsoring for England Football team with their sports and casual dresses which is also a part of their marketing. SWOT ANALYSIS OF ARMANI Strengths: ?Topmost brand in the fashion industry ?Range of products are sold under the brand name which has been created over the years ? Commitment to customer satisfaction and comfort. Weakness: ?Price is on the higher side which caters only to the elite class. ?They are losing customers who are price conscious and opt for the competitors products Opportunities: ?A large part of the Asian continent where Armani can penetrate into. ?Brand name created can be used to diversify into different sectors of business one of such initiative taken is to enter the hospitality industry. Threats: ?Entry barriers in certain countries have stopped Armani from entering into a potential market which can act as cash cows for the company. ?Competitors like FCUK, Christian Dior, Diesel, Gucci etc are entering the fashion market in a great way. MARKETING MIX PRODUCT: Product is anything that can be offered to market for attention, acquisition, use or consumption that can satisfy wants or needs. Armani is one of the well known brands in the world with various products under its name. Different products are sold under different name. Because of the high earnings from Clothing sector (i. e. STAR) it has become possible for them to invest capital in different sectors. The group has such high standard brand name that all products in which ever they have invested have proved Stars for them. The Company now produces not only clothes but shoes, sunglasses, under garments, other accessories etc. And recently they have also signed agreement with Emaar properties for Armani Hotels & Resorts and their 1st hotel will be available for Public from year 2009 in Dubai and almost all the rooms are booked till May 2010. The current name and fame for brand was possible only because of Giorgio Armani marketing and promotional strategy. PRICE Price is the amount money charged o the product or service or the sum of values that consumers exchange for the benefits of having or using the product or service. Armani has always catered to high class consumers who are fashion savvy. Their price range has always been on the higher side creating a niche in the fashion industry. They have not compromised on the price in their business tenure and always have been a status symbol for the consumers using them PLACE It is a network made up of the company, supplier, distributors and customers who â€Å"partner† with each other to improve the performance of the entire system. Armani has concentrated on its channel partners to sell their products. They have their stores in almost all the major shopping malls across in more than 46 countries. PROMOTION Promotional Mix is one of the activities to promote the goods in the market and attracting the customers to buy his brand products. The key functions of promotion of goods is through Advertising, Sales promotion, Visual merchandising, Public relations. Armani adopted various strategies to make his brand famous. In 1980’s there was sudden change in fashion industry. The demand for fashionable goods was high. And this was the time when this brand came into existence with various varieties of products. Armani used the reputed personalities or super stars and model to promote his goods. He made promotional schemes offers to get his products well known. Armani also arranged campaigns to promote his products and make it well known in peoples eyes. Advertising: Giorgio Armani uses the cognitive consistency approach to its advertising. The idea that things should be simple and consistent is the reasoning behind this theory. The need for Ego Gratification comes out in the advertisement – where it is directed at consumers whom have the need to go beyond a high self-worth and into the highest form of egocentrism. Additionally, the need for a Sense of Power comes through in the imagery used and the rough looking style of the product. The sense of mysteriousness can be associated with power. Armani deeply concentrated on the Advertising media for his brand promotion. He kept on giving ads in Newspapers, Television, Radio, Magazines etc. This is done to create awareness about their new range of products that are launched in the market. He used Superstars like David & Victoria Beckham, Tom Cruise have been roped in to promote his brands. Sales Promotion: Armani also used Sales promotion strategy; they gave huge discounts on their products the goods were sold at lower rates. Offers like buy 1 get 1 free. Lucky Draw system. E. g. If you buy for more than ? 200 you can meet your favourite celebrities or free trips, because of which customers were attracted more. Public Relations: Public relation is concerned with company’s various publics by obtaining favourable publicity building up a good corporate image and handling and heading off unfavourable rumours, stories and events. Giorgio Armani is going to dress the England football team. The prominent designer was picked for the job by team captain David Beckham and coach Sven-Goran Eriksson. Armani is going to create two separate outfits each – one formal, the other smart-casual – for the squad of 26. The outfits cost GBP 3,500 for each player but Armani will reportedly do it for free as he will benefit from the publicity. Direct Marketing Direct marketing is direct communications with carefully targeted individual customers to both obtain and immediate response and cultivate lasting customer relationship. Armani promotes its products online and you can even buy various products through the internet. You can buy the products from anywhere in the world and the products are delivered at your doorstep. This helps in keeping contact with their loyal consumers. Personal Selling This is the personal presentation by the firm’s sales force for the purpose of making sales and building customer relationship. Personal selling comes in form of Fashion shows to Armani where a range of their products is displayed and sold. BCG Matrix for Armani Armani falls into the STAR category of the BCG Matrix. Over a period of time Armani enjoys high growth and high market share. Being in this category they can invest their profits generated into their subsidiary business units who are the cash cows. The best example would be Armani venturing into the hospitality industry and coming up with a hotel and simply the hotel being booked till 2010. COMPETITION: Though Armani has established itself into the fashion world and other range of products sold under their brand name, there is a lot of competition coming up. French Connection, Gucci, Christian Dior are storming the market with different range of products with variety of price range. With the current economic crisis, retail outlets like Marks & Spencers, Debenhams are offering their products at a discount as never seen before. Armani will have to review their strategy, to maintain their competitive advantage over the competitors. CONCLUSION Today as Armani business is spread all over the world it is diversifying its business in different sectors also. There are many promotions made by Armani today like Seasonal goods to attract new customers and old customers in every seasonal change. Gifts for small children on purchasing of Armani Junior are specially produced for them. Variety of clothes for men’s and women’s with new latest designs. Overall the image of luxury of the brand is maintained and becomes more persuasive by using language, which promotes feelings and emotions of masculinity and mysteriousness. The colors of the advertisements already do an excellent job of keeping mystery in the minds of the readers by using black/white photos and rich, and bold colors. Reasoning from comparison is used throughout these advertisements. The message is: if you use our products or wear our clothing, you will be popular, beautiful, successful, etc. http://ezinearticles. com/? Giorgio-Armani:-A-Persuasive-Campaign&id=24792 Giorgio Armani: A Persuasive Campaign By Scott Fish